Received the 7443 (white) last week and had a chance (got off my lazy butt) to take the 10 minutes to install them.
When opening the packing I didn't think "Oh these are junk". They feel and look like your typical LED or standard bulb. Backing up at night what a huge difference from the standard bulbs that were in there. You would think I have headlights for reverse lights
I can't comment on their reliability as I haven't had them long enough to give an honest opinion on longevity. Based on what I seen so far with the 7443 I would give their other products a try, when the times come for a bulb change.